As an entrepreneur, being a P.O.D.G.U.E.S.T. is a strategy that empowers small business owners to leverage podcast opportunities not only for self-promotion but also to refine their messaging, expand their network, and ultimately achieve sustainable business growth.

P.O.D.G.U.E.S.T:
Promote
Optimize
Discover
Grow
Understand
Engage
Share
Target

Promote: As a small business owner, you can use the power of being a P.O.D.G.U.E.S.T. to promote your expertise and gain more exposure to the host’s audience. Through P.O.D.G.U.E.S.T., you can reach potential clients who may be interested in your services.

Optimize: P.O.D.G.U.E.S.T-.ing helps you optimize your efforts in gaining more exposure and finding the right clients. By taking the time to understand the host’s audience, you can target the right people and tailor your message to them.

Discover: Being a P.O.D.G.U.E.S.T. helps you discover potential clients that may be interested in your services. By using it, you can find people who are a good fit for your business and create relationships with them.

Grow: P.O.D.G.U.E.S.T-ing., helps you grow your business by reaching out to potential clients and making sure they understand the value of your services. You can also use it to expand your network and gain more exposure.

Understand: P.O.D.G.U.E.S.T-ing. helps you to understand the needs of your target audience. By understanding their needs, you can create content that resonates with them and helps you to make a connection.

Engage: P.O.D.G.U.E.S.T-ing helps you to engage with potential clients and create relationships with them. By engaging with them, you can build trust and create a connection that will last.

Share: P.O.D.G.U.E.S.T-.ing helps you to share your expertise with potential clients. By sharing your knowledge, you can help them to understand the value of your services and encourage them to take advantage of them.

Target: P.O.D.G.U.E.S.T-.ing helps you to target the right people and get in front of ideal clients. By targeting the right people, you can ensure that you are reaching the right people and creating relationships with them.

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