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MARKET
WE OBSESS WITH UNDERSTANDING YOUR AUDIENCE BETTER THAN ANYONE ELSE.
YOUR #1 RESPONSIBILITY
Is to Serve Your Audience Well Before You Ever Trying Selling to Them. Period!!
“Who is this online course/book/mastermind/program for?”
“I don’t know… whoever wants to buy it, I guess… I’m really excited about it, but I don’t know who it’s for…”
This was the conversation we kept hearing from different prospects and clients.
It snatched our attention — and completely changed how we approach crafting copy and creating content.
Who’s the Right Crowd for Your Message and How Can You Serve Them?
Having a powerful message is just the start—but who are you speaking to? In podcast guesting, understanding your audience is key.
Your target audience, or Market, is made up of the people who resonate with your message, and knowing what makes them ‘tick’ is essential for building trust and delivering value.
To grow your influence as a podcast guest, align your passion with your audience's needs:
1. Tailor Your Message to speak directly to their challenges and aspirations.
2. Build Trust by showing genuine understanding.
3. Deliver Actionable Insights that provide lasting value.
Podcast guesting is about connecting meaningfully with your audience and leaving them with something they can apply in their lives or businesses.
The better you understand your Market, the greater your impact will be.
Struggling with any of these challenges?
The first step is to book a complimentary session to discuss strategies for success.